Mavin Records Afropop star Divine Ikubor AKA Rema has been announced by Apple Music as the ‘Up Next Artiste’ in its monthly artist initiative that is targetted at identifying, showcasing and elevating rising talent.
The Dumebi’ crooner who was recently nominated among the Best Viewers Choice: International Act on the 2020 BET Awards is fast becoming one of the leading voices of the new Nigerian generation with the hope of taking over from the likes of Davido and Wizkid.
The young superstar music has been featured across Apple Music playlists like Afrobeats Hits, Today’s Hits, Future Hits, Agenda, Shazam Discovery Top 50, Home Office DJ, Breaking R&B, The New Africa, It’s Lit!, and many more.
Excited about his recent recognition, it Rema took to Twitter to express his appreciation
“Thanks so much @AppleMusic I’m super excited to be a part of #upnext”. In an interview with Apple Music’s Global Editorial Head of Hip-Hop and R&B, Ebro Darden, Rema said,“Getting recognised by Apple as their Up Next artist is a huge deal for me,” says Rema. “I want to take Afrobeats to the world and now the world is listening, it’s an honour. This has come during a time when across the world people are uniting and coming together to fight for justice. This generation, my generation, are standing up and speaking out and it’s amazing to see, I am standing right beside them.”
“Rema embodies the youth movement emerging from…Africa,” adds Ebro Darden. “His voice has carried him from Benin City, Nigeria to Barack Obama’s 2019 Summer Playlist. He’s been cosigned by Drake and Rihanna and has remixes to his music with Becky G, Matoma and Major Lazer. Rema is a shy, young artist who has managed to capture the world’s attention with his art. We are excited to amplify him further and can’t wait to see what he’ll do with his platform next.”