Nigerian singer, Alexander Adegbola Akande, known by his stage name 9ice, revealed that at the initial stage of his music carrier, he was famous but broke. The 'Gongo Aso' crooner disclosed this in the latest episode Chart with Sims podcast.
The singer said, “Don’t become popular o, make money. When I started, I was popular but I didn’t have money.”
The money finally started flowing after a lot of sacrifices, dedication, and hard work, he added.
In his words, “The money didn’t just come in, I had to do the right thing. As of then, we were depending so much on Alaba International Market. Then we didn’t have Facebook, Instagram, and the rest. If you want your song to be popular in Kaduna, you have to go to Kaduna to do a radio interview. You have to be there for people to see you.”
“So, when the money started coming was when we put in the hustle and we marketed the brand by doing print interviews like newspapers, magazines; putting your face out there. I mean, there are sometimes people have good songs and they [fans] don’t even know what you look like.
“I think it is not just about getting popular. But putting your brand out there. Market it, promote it. Let your face be known and the money aspect will come later,” he concluded.