Online dating and geosocial networking app, Tinder is partnering advertising and media streaming service, Spotify to launch a new "Music Mode" feature to enable users to judge a potential match by their musical tastes. According to Tinder, the new feature allows users to hear a 30-second looped preview of a potential matches' chosen song while checking their profile, noting that the feature works when a user links their Spotify account and adds a chosen song, called "Anthem" to their Tinder profile.
In a press release, the Vice President of product innovation at Tinder, Kyle Miller said the new Music Mode feature will be found in the "Explore" page when the tool is rolled out to users globally in the coming weeks.
“Now with Music Mode, our members can experience that feeling when you’re at a party and you find out someone else loves the same songs you do,” he said.
“Songs are deeply personal, and Music Mode is a place to spark something new through music,” Miller added.
Vigil360news reports that Tinder initially introduced "Anthem" in 2016 when it first partnered Spotify, allowing users to add music to their dating profiles but the new version is a way of discovering a potential matches' favourite song.
