The Big Brother season 10 show came to a wrap on Sunday, with Imisi Ayanwale emerging as the winner of the reality program, taking home N80 million cash as part of the N150 million grand prize. Imisi won with a landslide victory of 42.8% of votes, followed by Dede, the first runner-up, with 15.94%; Koyin, 15.23%; Sultana, 7.94%; Kola, 5.48%; Mensaa, 3.54%; Isabella, 3.07%; and Kaybobo, 1.72%.
The 23-year-old distinguished herself through humor, originality, and authenticity, traits that resonated strongly with fans online. Her personality-driven gameplay, ability to lighten tense moments in the house, and standout performances during wager tasks earned her a loyal following that sustained her momentum through to the finale.
Speaking on the milestone, Atinuke Babatunde, Executive Head of Content and West Africa Channels, MultiChoice, said, “This season of Big Brother Naija has been nothing short of phenomenal.
“The housemates gave Nigerians unforgettable moments, and Imisi’s win is a testament to her authenticity, resilience, and ability to connect with fans.
“At MultiChoice, we are proud to continue creating platforms that celebrate Nigerian talent, showcase our culture, and unite audiences across Africa.”