AFCON 2021: TikTok Partners CAF To Become Official Sponsor
Social Network Platform, TikTok and the Confederation of African Football (CAF) have announced a year-long partnership that will bring live football content to its one billion users across the world. The Sponsorship marks TikTok's first major brand partnership in Africa, supporting the upcoming African Cup of Nations (AFCON) tournament which starts January 9, 2022 in Cameroon as well as the CAF Champions League and Women's AFCON later in the year in Morocco.