Apple Chief Executive Officer Tim Cook has issued an unusual appeal to smartphone users, urging them to reduce screen time and reconnect with the world around them. Speaking in an interview with Michael Strahan on Good Morning America, the 65-year-old executive reflected on Apple's 50-year journey, recent tariff challenges, and the company's efforts to expand school music programs through its partnership with Save The Music Foundation.
Cook highlighted Apple's contributions to education, particularly in integrating technology and creativity into classrooms, but stressed that time away from devices remains essential for healthy human interaction.
“I don’t want people using them too much,” Cook said, referring to Apple’s smartphones.
He added, “I don’t want people looking at the smartphone more than they’re looking in someone’s eyes; as if they’re scrolling endlessly.”
“This is not how you want to spend your day. Go out and spend it in nature,” Cook urged, underscoring the importance of real-world experiences over digital engagement.
His remarks come amid growing concerns among experts about the effects of excessive smartphone use.
A study published in Frontiers in Psychiatry noted that while smartphones have become “an integral part of life,” overuse can have adverse effects on both physical and mental health.
“Excessive use of smartphones can cause not only physical discomfort but also feelings of loneliness, anxiety, and depression,” the study’s authors wrote.
Cook’s comments reflect a broader shift among technology leaders advocating for a healthier balance between digital consumption and personal well-being, even as companies like Apple Inc. remain central to everyday life.
