OpenAI has introduced its new AI-powered video generator, Sora, allowing users of the premium version of ChatGPT to create videos instantly from written prompts. Examples include creative clips like sumo-wrestling bears and a cat sipping coffee. However, most users are restricted from generating videos of people as OpenAI monitors for potential misuse and works to address concerns around deepfakes and likeness misappropriation.
OpenAI says it is blocking content with nudity and that a top priority is preventing the most harmful uses, including child sexual abuse material and sexual deepfakes. OpenAI first unveiled Sora earlier this year but said it wanted to first engage with artists, policymakers and others before releasing the new tool to the public.
The company, which has been sued by some authors and The New York Times over its use of copyrighted works of writing to train ChatGPT, has not disclosed what imagery and video sources were used to train Sora.
Currently, only a select group of invited testers can create human-focused videos, with limits on uploading images of individuals. OpenAI emphasized a cautious approach at launch to prevent illegal use while balancing creative freedom. CEO Sam Altman encouraged feedback to refine content moderation, noting it will begin conservatively.
Sora is available worldwide, except in Europe and the U.K., likely due to strict EU privacy regulations. Meanwhile, competitors are rapidly advancing their own AI video tools.
