Google has issued its 2025 Year in Search report, which provides a detailed look at the events, personalities, entertainment, and cultural moments that piqued the interest of Nigerians during the year. The data, which was released on Thursday, shows how Nigerians used Google to watch significant political developments, pay tribute to national legends, decipher popular language, and discover rising cuisine and lifestyle trends. In 2025, Search was heavily focused on political discussions. Senator Natasha Akpoti was the most googled Nigerian personality, indicating increased political engagement throughout the year.
Global news events aroused great attention, with the Israel-Iran conflict and the US elections among the most popular themes.
Nigerians conducted extensive searches following the deaths of important personalities such as former President Muhammadu Buhari, Super Eagles great Peter Rufai, and Pope Francis.
Nigerian music and cinema drove the majority of entertainment searches. The most searched song of the year was Tkeyz's 'Oluwatosin (Jesus Is Enough)' featuring Steve Hills, followed by Fido's 'Joy Is Coming' and Davido and Omah Lay's collaboration 'With You.'
Local productions dominated film and television series trends. Kemi Adetiba appeared among the most searched persons, owing to the success of To Kill a Monkey, which was Nigeria's top trending local series in 2025.
The cultural impact of online trends was evident in the year’s top questions. The query “What is Labubu?” topped the list as Nigerians sought to understand the viral character that swept social media. Searches for the meaning of “Achalugo,” popularised by the YouTube film Love in Every Word, also surged.
Food-related searches blended tradition and experimentation. Nigerians searched for recipes ranging from chinchin and sausage buns to Ginger Shots, Pornstar Martini and worldwide staples like hummus and lasagna.
“The 2025 Year in Search is more than just data; it’s a vibrant, unfiltered mirror of our collective attention,” said Taiwo Kola-Ogunlade, Communications & Public Affairs Manager for West Africa. “These lists show how Nigerians are using Search to actively engage with the world around them.”
The full 2025 Year in Search list for Nigeria is available on the Google Trends portal.
