Nollywood bad boy, Jim Iyke has explained the reason why he failed to succeed in the music industry, having released two singles featuring 2Baba and Puffy T in 2009. Jim Iyke in a recent interview admitted that the songs 'Who am I' featuring 2baba, and 'Born To Do' featuring Puffy T that were released in 2009 were bad songs. He stated further that he tried his hands in the music industry so as to have an idea of how things work in the sector of the Nigerian entertainment industry after ruling the Nollywood scene.
“My music career is non-existent. My mentor in business once told me that the biggest investment you can ever have is yourself; don’t ever go into a venture that you don’t understand. I was interested in music and like everything else that I have foresight for, I saw where the career was going. I knew I did not know how to sing but I wanted to invest in the business, so I decided to try my luck.
"I did it so that no one would ever tell me that I did not try or I do not know anything about music. It is just like fashion, I know everything about that sector; there is nothing I do not know about real estate as well. Since I was about 12 years old, I have known about real estate because my father is a construction engineer. To get money to buy a bicycle, I have carried blocks and supervised construction of a building."
“I wanted to invest in music but I needed a guinea pig. I could not use an artiste I hired because there would be a producer that would know that I did not know about the business; so I got involved personally. I sang a few bad songs, got a cheque for it and understood how the business works. I just used it to bid for some time. Of course, I knew the songs were bad; I am my greatest critic. I had to put some ‘swag’ into the songs that featured 2baba to sing one or two lines.
"To be honest, how many true talents are in the industry at the moment? Most of the less talented ones are getting far ahead of the talented ones. It is not about having talent but understanding the business and project what works for you. It is all about the way you ‘package’ it and sell it to the world; that is all. I can name a few terrible artistes but they are getting way ahead of the gifted ones. It is because they understand show business; I understand show business.”
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