US President Donald Trump has picked one of his political strategists as campaign manager for his 2020 re-election campaign.
The Trump Organization hired Brad Parscale, 42, in 2011 as a digital media guru.
He was asked in 2015 to create a website for Mr Trump's exploratory White House bid and a year later became the campaign's digital director.
The president's son, Eric Trump, confirmed the appointment.
He said in a press release on Tuesday: "Brad is an amazing talent and was pivotal to our success in 2016.
"He has our family's complete trust and is the perfect person to be at the helm of the campaign."
Brad Parscale's appointment as the man selected to lead President Trump's re-election effort is notable.
The president is promoting from within, as Mr Parscale - a web designer by trade - managed the 2016 campaign's social media efforts despite being a political novice. Given that the top job that year was a bit of a hot potato, someone who is familiar with how Mr Trump operates could bring stability to the next run.
It may also be an indication that the president will once again mount an outsider-style campaign, instead of letting Republican party veterans take control.
Appointing Mr Parscale could also draw scrutiny, given the US intelligence community's conclusion that Russia used social media to attempt to influence the 2016 presidential race.
Special counsel Robert Mueller recently laid out the extent of the alleged meddling, which included fake and hijacked Twitter and Facebook accounts used to boost Mr Trump.
If Mr Parscale's selection means Trump 2020 will rely even more heavily on social media, the impact this time around could be diminished, given the growing view that anything - and everything - online should be viewed with suspicion.
