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Sat, May

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YouTube is committed to pushing tougher requirements on video publishers who desire to make profit from its platform as it reinforces Advert payment rules.

The Google-owned service revealed that its staff will manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content.

The decision was hinged on the heels of series of advertiser boycotts and a controversial vlog which featured an apparent suicide victim.

Mark Mulligan, from the consultancy Midia Research said "Google presents the impression of acting reactively rather than proactively," "It needs to get better at acting faster."

The initial part of the new strategy involves a stricter requirement that publishers must fulfill before they can make money from their uploads including fulfilling two criteria of: having at least 1,000 subscribers and also having more than 4,000 hours of their content viewed by others within the past 12 months.

The company said this represented a "higher standard" than the previous requirement of 10,000 lifetime views, which it said will combat "spammers, impersonators, and other bad actors" as well as to prevent "potentially inappropriate videos from monetising, which can hurt revenue for everyone.

YouTube was ravaged with a whole lot of criticism from many of its creators like the "adpocalypse", last year when it prevented videos about some topics being able to include adverts.

This was in response to more than 200 major brands pulling campaigns over concern that their adverts had been attached to clips featuring hate speech and other extremist content.

Mr Mulligan suggested that the latest adjustment should prove less controversial.

 

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