Google on 8th March 2022, has revealed that Google.org will donate one million dollars to charitable funding in support of women entrepreneurs programmers to help grow their businesses. During a virtual meeting organized by Google to mark the International Women's Day tagged "Know Her Name", the Head Brand and Reputation, Africa-Google, Mojolaoluwa Aderemi-Makinde stated that the funding was meant for part of a series of the new initiatives channeled at supporting women-owned businesses.
According to Aderemi research reflects that b58 percent of small and medium-sized business entrepreneurs in Africa were women and in spite of this, businesses run by women showed, on average 34 percent lower profit than those run by their male counterparts.
“This is why we are announcing a series of initiatives today, aimed at providing the support women need to grow their businesses.
“In addition to the funding announcement, Google has also announced #LookMeUp, a campaign to showcase women entrepreneurs and tell their stories.
“These stories feature women like Vivian Nwakah in Nigeria, who launched Medsaf, a pharma supply chain solution to help Nigerians get access to quality pharmaceutical health care services.
“Mary Mwange, CEO and founder of Data Integrated who is driving innovation in the mobile payments sector in Nairobi, Kenya and Mosa Mkhize in South Africa, who launched Origins Publishers to provide her children – and others like them – with books in their home languages,’’ she said.
More so, Google will be providing free tools to support women entrepreneurs to grow their businesses and had launched an intensive program to drive the discovery of women-owned businesses through Google Business Profiles which help in creating a free webpage for easy identification online and Primer, an app-based skills-building platform as a state by Aderemi.
