Uber is set to provide its users around the world with the opportunity to hire electric bicycles through the app, after the ride-sharing app bought over US bike-hire firm jump.
Based in New York, Jump enable riders to hire electric-powered "pedal assist" bikes via an online platform.
Its bikes are also dockless and do not need to be returned to a specific location.
Uber, which already has a tie-up with Jump in San Francisco, revealed that it would now look to "scale" the bikes globally.
Uber chief Dara Khosrowshahi said: "We're committed to bringing together multiple modes of transportation within the Uber app so that you can choose the fastest or most affordable way to get where you're going, whether that's in an Uber, on a bike, on the subway, or more."
The bike-sharing market is growing at 20% a year and is set to be worth between €3.6bn (£3.1bn) and €5.3bn by 2020.
Founded in 2008, Jump Bikes has launched conventional bike-sharing schemes in 40 cities across six countries, including in Brighton in the UK.
Its e-bikes, which were unveiled last year in Washington DC, cost $2 (£1.40) for the first half-hour, then 7 cents per minute.
The bikes are "pedal assist", meaning their batteries only kick in when you are pedalling.
Users also locate and unlock the cycles with their smartphones and utilize a built-in lock to secure the bike to a rack at the end of their ride.
Bike-sharing company Jump and ride-hailing service Uber have more in common than you might think. Both join the dots in journeys between traditional lines of public transport.
Deploying a fleet of vehicles is one way to get a passenger from door-to-door. Owning a fleet of electric bicycles offers another. Both companies concentrate their efforts in cities, where governments are keenest to rid the roads of cars.
There are over a thousand different bike-sharing companies currently in operation across the world. The vast majority have yet to turn a profit. Most will fail.
