Instagram appears to be working on a longer version of Instagram Reels, allowing users to record up to 10 minutes of videos, competing with TikTok, X, and Youtube. The possible new extension of Reels would allow creators on Instagram to post more in-depth content and flexibility, which could redefine social media video content dynamics. Leaker Alessandro Paluzzi shared screenshots of two side-by-side Reels pages, one to record for three minutes, the current standard for shortform videos, and another for 10 minutes.
For now, Instagram users can upload Reels that are up to 90 seconds, making the potential change a significant shift in the platform’s strategy.
TikTok, for example, has allowed users to create 10-minute videos since 2022.
X/Twitter added the option for Blue subscribers to upload ten-minute videos in December 2022.
While Shorts remain limited to 60 seconds, standard YouTube videos can go up to 12 hours long.
Instagram had revamped many of Reels’ feature to boost engagement as TikTok gained more ground in the shortform video space. Many of these updates look like TikTok more and more as Instagram has added new editing methods and templates to recreate viral content.