GSM number identity app Truecaller, which is quite popular amongst users all over Africa, has set-up its sub Saharan African headquarters in Kenya.
The Swedish app, which also has a mobile spam-blocking feature has over 250 million users worldwide and a fifth of those in Africa, has chosen Nairobi for its main base of operations in the region.
Truecaller is the world’s biggest verified mobile phone community dedicated to helping users to block spam calls and messages through the use of a mobile app.
Zakaria Hersi, who has been hired as director of partnerships for Africa, will be charged with leading the company’s ambitious expansion plans across Africa, aiming to build on the 50 million users that currently make use of the mobile app.
According to ITWebAfrica, Hersi was quoted saying “Over the years, Kenya has consistently been a top market for us, with some of our highest usage globally, which is why it made sense for us to set-up a strategic headquarters in Nairobi.”
“With this positive momentum of growth, we look forward to bringing new, innovative and localized services and offerings, as well as expand our presence and start engaging more deeply with the tech eco-system,” Hersi added.
At a recent event in Cape Town, the company introduced Truecaller SDK, a mobile identity product for digital startups and app developers, according to ITNewsAfrica.
The company’s Developer Program, Truecaller SDK, enables third party app developers, digital businesses and startups to verify end users efficiently by utilizing their Truecaller profile with a one-touch and password free experience.
Available on Android, iOS and web platforms, the program can be used by any app or website to instantly onboard, autofill user information, or verify the user’s phone number-based identity through the users’ consent.
