Dangote Industries and MTN Nigeria have been named among 2022 Top 50 Brands Nigeria following the results of the 2022 corporate brand evaluation conducted by a brand and marketing research firm known as Top 50 Brands Nigeria. The organizers also stated that Dangote Industries emerged as the Most Valuable Brand in Nigeria for the fifth year, with an aggregate score of 83.7 Brand Strength Measurement (BSM) index score.
MTN Nigeria emerged second while Globacom and Access Bank are third and fourth respectively. Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank, and UBA are fifth to tenth positions respectively.
According to a statement by the organizers, “The annual top brand's evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly those that took the lead.
“The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength using the BSM index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ point of view”.
Others on the list of Top 50 Brands Nigeria are PZ Cussons Nigeria Plc, Rite Foods, Nestle Nigeria Plc, Nigerian Breweries, Julius Berger, Chi Limited, Oando Plc, amongst others.